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Adobe Premiere Mobile Adds Hundreds of Thousands of Licensed Tracks

Adobe Premiere mobile now carries hundreds of thousands of UMG and WMG tracks in the U.S., Canada, Australia and New Zealand, cleared for personal, non-commercial short-form video use.

Adobe Premiere Mobile App Launches Hundreds of Thousands of Tracks Licensed From UMG, WMG
Adobe Premiere Mobile App Launches Hundreds of Thousands of Tracks Licensed From UMG, WMGstevepb / pixabay

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  1. Adobe added hundreds of thousands of UMG- and WMG-licensed tracks to Premiere mobile on Tuesday, initially in the U.S., Canada, Australia and New Zealand.
  2. Users can add up to 60 seconds of a track to a video; licensing covers personal, non-commercial use, with most tracks cleared for YouTube Shorts and other platforms.
  3. A June Adobe-funded Berklee College of Music survey found 83.7% of creators have built a video around a selected song.
  4. UMG's Bryan Stone said Premiere mobile is the only creative app UMG licenses this way without a social component.
  5. Adobe is seeking additional music licensing deals with other rightsholders.

Adobe has added hundreds of thousands of songs licensed from Universal Music Group and Warner Music Group to its free Premiere mobile app. The tracks went live on Tuesday for users in the U.S., Canada, Australia and New Zealand, the company announced at its Adobe MAX 2026 creativity conference in Miami Beach.

The app targets creators producing short-form video for YouTube Shorts, TikTok and Instagram Reels. The launch catalog includes current chart names: Olivia Dean's "So Easy (To Fall In Love)", Sombr's "Homewrecker", Chappell Roan's "Good Luck, Babe!", Justin Bieber's "Daisies", Lady Gaga's "The Dead Dance", Ava Max's "Sweet but Psycho", Vance Joy's "Riptide", OneRepublic's "Counting Stars" and Teddy Swims' "Lose Control".

What are the licensing limits?

The UMG and WMG music is cleared for personal, non-commercial use only. Adobe says that in most cases the tracks have been cleared for posting to YouTube Shorts and other platforms. Creators working on commercial projects can still access Adobe Stock Audio, the company's separately licensed library.

Users can browse, search and preview trending music by artist or track, filter by genre and duration, bookmark favorites and explore label-featured collections. Once a track is selected, up to 60 seconds can be added directly to a video. The app also pairs customizable templates with music.

Why is Adobe moving into music now?

"Adobe hasn't built the music muscle before this," Jay LeBoeuf, Adobe's head of AI audio for creators, told Variety in an interview at MAX.

The gap is concrete. According to a June survey funded by Adobe and conducted by the Berklee College of Music, 83.7% of creators said they have built a video around a selected song. Many of those same creators reported copyright problems when using commercial music and said they often settled for royalty-free tracks instead.

"Creators want to work with the songs and artists they love," LeBoeuf said. "Creators get access to the content they need in an approved way. It was important for us to have a legitimate deal with the labels."

He added: "Good music is scarce. There's a reason a certain song is driving a TikTok or Instagram trend." Adobe is seeking additional licensing deals with other rightsholders.

What do the labels say?

Bryan Stone, Universal Music Group's senior VP of business development, said Premiere on mobile is the only creative application UMG licenses in this way without a social component. Bringing UMG artists' music into the app, he said, gives creators new ways to build videos around the songs they love while helping UMG's artists and songwriters reach new audiences.

"We are excited about being at that level of deepening the relationship with creators," Stone said. "We know that music is where creators start."

Rachel Scarpati, WMG's VP of digital strategy and business development, said in a statement: "The way people experience and engage with music extends far beyond traditional listening platforms. Our partnership with Adobe Premiere mobile integrates WMG's catalog directly into the creative process, opening up new possibilities for creative expression and deeper fan engagement."

What else does the app offer?

The free app, which inserts no watermarks, includes video-editing tools, "studio-quality" audio tools such as Enhance Audio to reduce background noise, and Adobe Firefly-powered AI features for generating creative assets. Users can buy credits for generative AI image, video and sound effects built with Firefly.

With two of the three major label groups signed, the question now is whether Adobe can close further rightsholder deals to widen the catalog before competitors move into the same editing-stage music niche.

By Elena Vasquez

Source: Variety Film

adobe-premiere, music-licensing, video-editing, universal-music-group, warner-music-group

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