Anjali Sud to Lead SiriusXM as Jennifer Witz Steps Aside

By Elena Vasquez

Anjali Sud will become CEO of satellite broadcaster SiriusXM in January, replacing Jennifer Witz, who has worked at the company for nearly 25 years.

SiriusXM is betting on Sud’s recent experience at Fox’s Tubi streaming service to broaden the appeal of its offering. The CEO role brings together satellite broadcasting, podcast arrangements and artist-centered audio channels.

Witz will remain as an adviser through the end of next year. The arrangement gives the incoming CEO and outgoing chief executive overlapping tenures.

What experience does Sud bring?

Sud recently led Fox’s Tubi streaming service. Under her leadership, Tubi sought to distinguish itself from larger streamers by concentrating on younger consumer niches.

Tubi’s audience is listed at more than 110 monthly active users. The figure offers a scale indicator, but no revenue, subscriber or household comparison with SiriusXM was provided.

Her move follows Fox’s unveiling of new management plans for its digital properties after the acquisition of Roku, placing a streaming-platform operator in charge of a satellite broadcaster’s next phase.

Sud previously served as CEO of Vimeo and took the company public. Before Vimeo, she held positions in e-commerce, finance and media at Amazon and Time Warner.

She has also served as an independent director at SiriusXM since 2025. That board seat gives her direct company exposure before taking the executive role.

Sud brings streaming leadership, public-company experience and prior board knowledge of SiriusXM.

Why is Jennifer Witz staying in an advisory role?

Witz’s nearly quarter-century tenure provides continuity inside SiriusXM during a leadership change that moves executive authority from an incumbent to a streaming-media successor in January.

Her advisory term runs through the end of next year. The announcement does not specify whether the role is full-time, part-time or tied to specific projects.

It also gives no starting day in January, salary, bonus, reporting structure or performance targets. Those details remain outside the leadership announcement.

Sud “has built some of the most successful consumer entertainment platforms. In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models,” said Greg Maffei, chairman of the board of SiriusXM, in a statement.

Maffei’s rationale centers on audience scaling, platform expansion and experience with two commercial models. He did not announce a new strategy for SiriusXM’s podcast, music or advertising operations.

Witz’s departure changes leadership, while her advisory role provides continuity through the end of next year.

Which partnerships sit inside Sud’s remit?

SiriusXM entered podcasting in recent years through content arrangements with Megyn Kelly and Alex Cooper, among others, while its artist-channel suite extends through recording partnerships.

The company has also continued to build a suite of audio channels centered on specific artists and bands. Its alliances extend to John Mayer, U2, Phish and Tom Petty, among others.

Those partnerships give Sud a portfolio spanning podcasts, artist-centered channels and named artists or bands. Her Tubi experience is most directly relevant to the stated bet that it will broaden the appeal of the Sirius offering.

Neither the Tubi audience figure nor Maffei’s statement provides a comparable measure for the Kelly, Cooper, Mayer, U2, Phish or Petty arrangements. The announcement also sets no audience or revenue target for the partnerships.

Sud inherits a portfolio built around podcasts and named artists, not one programming format.

What will the transition be judged on?

The first test arrives in January, when Sud becomes CEO. The stated measure is audience growth, with her Tubi experience intended to broaden SiriusXM’s appeal.

Her previous roles give Sud experience scaling audiences and platforms, taking Vimeo public and working across e-commerce, finance and media, according to SiriusXM’s leadership rationale.

The transition will test whether a streaming executive can integrate Tubi’s niche strategy with established SiriusXM content relationships. Maffei cited advertising and subscription models, but announced no changes to either approach.

No figures were provided for subscriber growth, podcast downloads, advertising revenue or channel performance. The next phase of Sud’s tenure will be judged against expansion that SiriusXM can measure and communicate.

Sud’s first test is whether Tubi’s audience-building experience produces broader appeal for SiriusXM’s podcasts, artist channels and satellite broadcasting offer.