Bobby Pulido Wins Third Latin Grammy Days After Texas Election Win

Bobby Pulido won his third Latin Grammy on Thursday night, days after winning the midterm race for Texas' 15th congressional district. The Tejano musician took the Best Tejano Album award for Bobby Pulido & Friends: Una Tuya y Una Mía (Vol. 2/En Vivo).

A pre-ceremony telecast carried the presentation, and Pulido accepted the honor in person. In his speech, he reiterated that he is retiring from music but intends to keep using his platform for change.

"I'm so, so proud to be from Texas and to be Tejano and to represent this music," he said. "Tejano music is in very good hands; we have so much talent, young talent like [nominees] Jay Perez, Destiny Navaira, and everyone who's here. I love you all, and I'll see you soon, because we need to represent and we need to get to work to use our voices for something else."

How Pulido built his Grammy record

The wins have come fast. Pulido took his first Latin Grammy in 2022, winning Best Tejano Album for his LP Para Que Baile Mi Pueblo. He scored his second in 2025 in the same category for Bobby Pulido & Friends: Una Tuya y Una Mía (Vol. 1/En Vivo) — the first volume of the project that earned him Thursday's award. That makes two wins in the same series within a single awards cycle, an unusual feat for a category long dominated by legacy acts.

Music as campaign machinery

Pulido did not separate the two careers while running for office. According to his campaign account, he attended 75 local quinceañeras, where he often sang his hit "Desvelado" and used the time to engage with families and voters. That ground game — a touring musician's schedule repurposed as retail politics — helped him through a competitive race in the 15th district.

In October, he told Rolling Stone he planned to sing at fundraisers or social events but wanted to dedicate himself fully to politics.

"I could foresee in the future maybe potentially doing a benefit and maybe using a concert here and there to help raise money for various causes that are really important to me," he said. "But public service to me is much more powerful. I do music for me because I enjoy it, but when you're serving, it's not for you. It's for other people, and I think my life would be complete that way."

What does this change for Pulido's music?

By his own account, very little on stage. He has said the retirement from music stands, with performances limited to benefits and occasional concerts for causes he supports. What remains is the name recognition: a three-time Latin Grammy winner now entering Congress with a built-in constituency in the Tejano music community — and, by his telling, an intention to convert that cultural capital into legislative work for Texas.