DC Comics Joins Skydance's New $22.5B Products Division
DC Comics now sits inside Skydance Products & Publishing, a new $22.5 billion licensing division led by former Mattel executive Josh Silverman that also oversees Harry Potter, Star Trek and Looney Tunes.
Programme
- Paramount–Warner Bros. Discovery merger closed Oct. 2, 2025, creating Skydance
- New Skydance Products & Publishing division led by Josh Silverman with an estimated $22.5 billion in global retail sales
- Combined entity is now the world's second-largest media and entertainment licensor after Disney
- DC Comics now operates under the same roof as Paramount Global Publishing and both studios' consumer products
- Silverman previously oversaw more than 165 consumer product partnerships tied to the Barbie film while at Mattel
Skydance, the company formed from the merger of Paramount and Warner Bros. Discovery, has folded DC Comics, Paramount Global Publishing, and the consumer-products operations of both studios into a single division called Skydance Products & Publishing, valued at an estimated $22.5 billion in global retail sales.
The reorganization took effect Oct. 2, the day the merger closed. Josh Silverman, who joined Paramount Skydance in 2025 as president of global products and experiences, now leads the new group as president of global products and publishing.
Who leads the new division?
Silverman came to the merger from Mattel, where as chief franchise officer he oversaw more than 165 consumer product partnerships tied to the 2023 "Barbie" film. He previously held senior roles at Disney, including EVP of global third-party commercialization, and at Marvel Entertainment.
In a note to staffers on Tuesday, Silverman wrote: "Today marks a historic milestone, the first day of our new company, Skydance, and our organization, Skydance Products & Publishing."
He continued: "I am honored to lead this division, bringing together Consumer Products, Publishing, and DC, and look forward to getting to know you."
What brands does the group manage?
Skydance Products & Publishing oversees licensing across the combined portfolio, working with the company's TV and film divisions. The franchise list includes:
- Harry Potter
- Game of Thrones
- The Lord of the Rings
- DC
- Star Trek
- SpongeBob SquarePants
- Teenage Mutant Ninja Turtles
- Hanna-Barbera
- Looney Tunes
The division also covers brand partnerships, retail and e-commerce, and other commercial initiatives across the merged company.
How large is the combined operation?
According to Skydance, the merged entity is now the world's second-largest media and entertainment licensor, behind only Disney. The $22.5 billion figure refers to estimated global retail sales of licensed merchandise.
What does the change mean for DC?
DC Comics, long a publishing cornerstone of Warner Bros. Discovery, now sits alongside Paramount Global Publishing under Silverman's leadership. Silverman named DC's senior leaders in his staff note.
"I also want to welcome Anne DePies, Jim Lee and all of DC and celebrate the incredible way they have continued to engage audiences for generations," Silverman wrote.
Jim Lee, the artist and chief creative officer who has shaped DC's visual identity, will continue to direct the publisher's creative output. DePies leads DC's operations.
What happens next?
In his note, Silverman acknowledged the scope of the integration: "The combination of Paramount and Warner Bros. Discovery creates a next generation tech-forward global media and entertainment company with endless opportunity. It also represents significant change."
He added: "Please know your day-to-day work and processes won't change immediately. We are beginning the integration process which will be approached thoughtfully."
Robert Oberschelp, who built Warner Bros. Discovery's consumer products operation, will remain with Skydance for now, reporting to Silverman. The company has not yet announced long-term structural plans for the combined teams.
The unification places DC — with its 90-year catalog of Superman, Batman, Wonder Woman and other characters — inside a publishing and licensing operation that dwarfs its previous home at Warner Bros. Discovery. The next test for Silverman will be whether the consolidated machinery can deliver more licensed product across more categories than either studio managed separately.
Source: Variety Film
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