Five Guys' Crew Competition Gets Its Own Prime Video Docuseries

A $100,000 first prize, eight finalists and a burger chain's internal tradition are now streaming on Prime Video. "On The Line: The World Burger Games," a five-episode docuseries from Connor Schell's Full Day Productions and Lost Tribe Creative, dropped this week on the platform.

The series follows Five Guys' global crew competition from local qualifying rounds to the championship. The company employs roughly 50,000 people, and the contest — known internally as the Five Guys Games — has run since 2013, when the Murrell family launched it as a way to celebrate franchise workers.

"The games began as a thank you to the people who make Five Guys what it is," founder Jerry Murrell said. "Now, I'm watching crews from across the world compete on a brand new stage. I honestly don't have words for it."

What do the contestants actually do?

The format is built on the specific skills behind every order. The 2026 competition features three events: the potato race, the cheese race and the dressing/QC race (QC stands for quality control, the final check before an order reaches a customer).

The money is real. First place takes $100,000, second place earns $50,000, and every finalist walks away with at least $10,000.

Who made it, and why?

Full Day Productions, a sports and entertainment studio under the Words + Pictures umbrella, produced the series in collaboration with Lost Tribe Creative. Collin Orcutt, whose credits include "Any Given Saturday" and "Omnivore," serves as showrunner.

The pitch is character-driven rather than purely competitive. "With 'On The Line: The World Burger Games,' we saw an opportunity to tell a story that goes far beyond competition," Full Day Productions president David Chamberlin said. "At its heart, this series is about the people who bring Five Guys to life every day; their pride, dedication, camaraderie and the incredible culture they've built across the globe. We're proud to partner with Five Guys and Lost Tribe Creative on this intimate, character-driven look at a tradition that celebrates the people behind the brand in an authentic and entertaining way."

What does this change for the format?

The series extends a familiar playbook: take an internal corporate ritual, attach life-changing prize money, and frame it as workplace documentary. It's the model behind hits like "Last Chance U" and food-competition formats — but here the stakes sit inside a single brand's payroll rather than an open casting call.

For Full Day Productions, it signals continued investment in competition-adjacent storytelling under the Words + Pictures banner. For Five Guys, it converts a 13-year-old employee retention exercise into global streaming marketing. And for viewers, "On The Line: The World Burger Games" is available now on Prime Video.