Topic

Film Marketing

Topic

Film Marketing

Movie Marketing Veteran Gerry Rich on Opening ‘Iron Man,’ Grappling With AI and Maintaining the Human Touch

Gerry Rich on Selling 'Iron Man' When Nobody Believed in It

Studio marketing chief Gerry Rich recalls the doubted 2008 'Iron Man' launch, Robert Downey Jr.'s risk, and the Comic-Con gamble that started the MCU.

November 12, 2026

Thai Blockbuster Director Reveals He Defecated on Camera for Real
November 8, 2026
Amazon Sets Nov. 20 Debut for Two-Part Melania Trump Series
November 6, 2026
Searchlight Marketing EVP Michelle Hooper Exits After Two Decades
October 30, 2026
How ‘Buddy’ Marketed a Murderous Unicorn Through ’90s Nostalgia
October 25, 2026
Elon Musk Documentary Billed as 'Supersized Portrait' of Billionaire
October 12, 2026
October 2026 Movie Posters: A Season of Craft, Not Just Fear
October 2, 2026
Laemmle's 'Inside the Arthouse' Turns to AI to Find Indie Film Fans
October 1, 2026
Tom Cruise's 'Digger' Fights Bad Reviews with an Ad: 'Fuck Those People'
October 1, 2026