Gerry Rich on Selling 'Iron Man' When Nobody Believed in It
Studio marketing chief Gerry Rich recalls the doubted 2008 'Iron Man' launch, Robert Downey Jr.'s risk, and the Comic-Con gamble that started the MCU.
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Gerry Rich
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Gerry Rich
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Studio marketing chief Gerry Rich recalls the doubted 2008 'Iron Man' launch, Robert Downey Jr.'s risk, and the Comic-Con gamble that started the MCU.