
Netflix Cuts Ad Revenue Target to $2.7 Billion Amid Streaming Ad Glut
Netflix trimmed its 2026 ad revenue forecast to $2.7 billion from $3 billion as a glut of streaming inventory pushed CPMs down 4.9% and buyers balked at its pricing.
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Netflix trimmed its 2026 ad revenue forecast to $2.7 billion from $3 billion as a glut of streaming inventory pushed CPMs down 4.9% and buyers balked at its pricing.