Blumhouse solicits mock trauma claims for The Rainmaker Season 2

By Elena Vasquez

What do the audience figures show?

USA Network reported that Season 1 of “The Rainmaker” was its most-watched freshman series in seven years and cable’s most-watched new scripted television series in 2025.

USA Network airs Episode 2 on Friday as Season 2 continues. Prime Video also carries the series. Blumhouse reported that it ranked No. 9 across all content in the United States on the platform that Friday.

Blumhouse enters the second-season campaign with a seven-year freshman-series record and a No. 9 streaming rank.

How does a claims ad promote a legal thriller?

Blumhouse launched the spoof commercial Friday to promote Season 2 of “The Rainmaker.” It ran on the studio’s social channels and through the Blumhouse Atomic Monster newsletter “The Van.”

The advertisement asks anyone who feels “personally victimized by a Blumhouse movie or series” to respond. It adds: “you may be entitled to compensation.”

The fine print removes any legal ambiguity: “No real lawsuit is being filed. No real legal claims are being made. Your trauma, however, is completely valid and we are prepared to argue that in front of absolutely no one.”

Blumhouse says viewers can submit complaints at bit.ly/blumhouseclaims. The studio will collect those submissions and share them through its social accounts.

Karen Barragan, chief marketing officer of Blumhouse Atomic Monster, said: “‘The Rainmaker’ is every bit a Blumhouse show, and we wanted to celebrate it in a way that felt true to who we are.”

“So this idea is about bridging those worlds, speaking to the existing fandom and expanding the audience. We had to have many, many discussions with lawyers as you can imagine, but it was worth it and we love the result.”

The campaign turns the studio’s horror identity into a direct promotion for a courtroom drama.

What cases drive Season 2?

The season logline expands the firm’s caseload across three storylines:

• Rudy Baylor, played by Milo Callaghan, is an underdog lawyer. He works alongside his boss, Jocelyn “Bruiser” Stone (Lana Parrilla), and his right-hand man Deck Shifflet (P.J. Byrne), the firm’s colorful paralegal.
• At J. Lyman Stone and Associates, Rudy faces old adversaries and new ones in a case where hundreds of children’s lives hang in the balance. The logline says winning might be as dangerous as losing.
• Rudy later opposes Sarah Plankmore (Madison Iseman), his former law-school flame. She acts at the behest of her mysterious new boss, Amanda Vonn (Merle Dandridge), a powerful attorney whose agenda may hide a shocking international conspiracy.
• Bruiser’s ex-husband, Tom Cassady (Austin Nichols), asks for her help when his legal troubles threaten his life and that of the star pitcher played by Liam O’Halloran on the minor-league baseball team Cassady coaches.

The second season links hundreds of children, an international conspiracy and a baseball team within one legal thriller.

Who builds the series behind the stunt?

Lionsgate Television and Blumhouse Atomic Monster sit behind the series. Michael Seitzman serves as showrunner and executive producer. John Grisham, Patrick Moran, Jason Richman, David Gernert and Jason Blum also serve as executive producers.

Seitzman linked the campaign to another Blumhouse title: “I ran it past Rudy, Deck and Bruiser. They took one look at the box office for ‘Obsession’ and said, that’s our whale.”

Blumhouse’s next test is whether Barragan’s plan to bridge horror fandom and the legal-drama audience will convert spoof submissions into broader viewership for “The Rainmaker.”