Globo and Netflix Sign 18-Title Deal Led by Oscar Winner 'I'm Still Here'

By Tom Whitfield

Brazil's Globo, Latin America's largest media company, has struck its biggest licensing deal to date with Netflix: 18 titles, led by Walter Salles' Academy Award winner "I'm Still Here," rolling out on the platform from December through mid-2027.

The package contains 14 films, three telenovelas and one series, all Globo original productions, dubbed and subtitled in multiple languages. Both companies announced the agreement in a joint press statement on Monday.

The headline title carries proven weight. Globoplay co-produced "I'm Still Here" and watched it gross $36.5 million worldwide, including $17 million outside Brazil and $6.2 million for Sony Pictures Classics in the U.S. But read the fine print: Netflix has licensed the film for Brazil only. Theatrical rights, sold worldwide by Goodfellas, sit elsewhere.

What does the deal include?

• "I'm Still Here," Walter Salles' Oscar winner — Brazil only
• "India – A Love Story," created by Glória Perez and directed by Marcos Schechtman, winner of the 2009 International Emmy for Best Telenovela — U.S. and Latin America
• "Vitória," directed by Andrucha Waddington ("Under Pressure," "Emergency 53"), starring Academy Award nominee Fernanda Montenegro ("Central Station") as an 80-year-old exposing a drug racket on Copacabana — worldwide
• Seven seasons of "Vai Que Cola," created by Leandro Soares and directed by João Fonseca and Regis Faria, Brazil's biggest pay TV comedy hit, running 2013-26 — Brazil only

The uneven rights map is the detail worth holding onto. A worldwide Netflix deal applies to "Vitória," a Brazil-only deal to the Oscar winner. The headline number, 18 titles, covers a patchwork of territories, not a single global sweep.

What are the companies saying?

"We hope this agreement is just the first step in a long partnership between two companies that share the ambition, creative craftsmanship and commitment to take Brazilian culture even further," said Elisabetta Zenatti, VP of Content at Netflix Brazil.

Pedro Garcia, Globo's Director of Rights, framed the sale as recognition decades in the making. "It makes us proud to see interest in Brazilian productions growing across different markets," Garcia said. "For decades, we have been dedicated to sharing the richness of our culture with the world. By combining that experience with Netflix's global scale, we take another step toward bringing Brazilian creativity to new audiences, expanding the presence and strengthening the recognition of Brazilian film and television abroad."

Both quotes promise expansion. Neither specifies revenue terms, deal value or what a "first step" might concretely mean. The press statement itself says only that the move "underscores the power of Brazilian content to entertain audiences around the world."

Why now?

The deal sits inside a broader shift in streaming economics. "The deal is a reflection of a wider trend in streaming," said Guy Bisson, executive director at Ampere Analysis. "Licensing spend is growing while original production spend is flat."

Bisson added: "Content owners can no longer afford to keep their own content in long windows of exclusivity or in perpetuity given the challenge of customer acquisition in a saturated market so we're seeing more content enter the market again and windows shortening."

In other words, Globo is not only exporting culture. It is monetizing a library that exclusive holding no longer pays for.

What does this change for Brazilian content?

The audience numbers explain Netflix's interest. Brazil reportedly has more Netflix subscribers than any country outside the U.S., and Omdia's Head of Media and Entertainment, María Rúa Aguete, announced at Mipcom a forecast of 63.8 million Netflix subscriptions in Latin America by 2026, rising to 73.7 million by 2031.

The track record is already there. "Caramelo" ranked as Netflix's No. 1 non-English film worldwide over Oct. 6-19 last year. "Rulers of Fortune" and "Radioactive Emergency" both reached the Netflix Global No. 1 non-English show spot, over Nov. 3-9, 2025 and March 23-29 this year. Globo, for its part, announced at Mipcom that Globoplay Original "Red Blood," a teen werewolf-vampire love triangle thriller, has sold to the BBC.

Whether the 18 titles convert into durable global audiences remains untested; none of the disclosed evidence covers this specific package. What is certain is that Brazilian library content now moves faster, to more territories, at a moment when Netflix needs international growth and Globo needs buyers.