Snoop Dogg Gets His Own NBC Holiday Special, 'Christmas With Snoop'

Snoop Dogg will host "Christmas With Snoop," a holiday special airing on NBC on Dec. 2 at 10 p.m. and streaming on Peacock the following day, the network has announced.

The premise is simple and, by now, familiar: the gangsta rapper turned cuddly corporate mascot posts up in a plush hotel suite, partying with friends and loved ones. The description stops there. How much music, how much sketch comedy and how much of Stewart's kitchen chemistry makes the final cut remains to be seen.

The guest list runs long. Appearing and performing are:

• Wayne Brady
• Kristin Chenoweth
• Adam Devine
• Anelise Foxx
• Jamie Foxx
• Jane Handcock
• October London
• Craig Robinson
• Nicole Scherzinger
• Gwen Stefani
• Martha Stewart

Stewart's presence is the least surprising booking of the eleven. She and Snoop Dogg have formed an unlikely friendship over the years, and she has featured him repeatedly on her cooking programs. Their pairing long ago stopped being a novelty and became a franchise of its own.

Why NBC, and why now?

The "Gin and Juice" icon goes way back with the network. He recently served as an Olympics correspondent, offering commentary at the Tokyo games in 2021, Paris in 2024 and Milan-Cortina in 2026. A couple of years ago he also joined NBC's singing competition "The Voice" as a judge, and he returned for another season in 2025.

The deeper answer is contractual. In 2025, Snoop Dogg and his production company, Death Row Pictures, signed a multi-year, first-look creative partnership with NBCUniversal spanning film, television, sports entertainment and streaming. A holiday special is cheap, fast brand reinforcement for a deal whose full output has yet to materialize.

There is more in the pipeline. Universal Pictures is releasing a Snoop Dogg biopic in August 2027, with Jonathan Daviss playing the hip-hop legend. The special gives the network a low-risk chance to keep Snoop in primetime while the bigger projects develop.

Who is making it?

"Christmas With Snoop" is executive produced by Snoop Dogg and Sara Ramaker for Death Row Pictures, alongside Jesse Collins, Dionne Harmon and Jeannae Rouzan-Clay for Jesse Collins Entertainment. The special hails from NBCUniversal.

Jesse Collins Entertainment brings proven awards-and-specials machinery, which suggests NBC is treating this as a polished broadcast event rather than a one-off lark.

What does this change for viewers?

Not much yet, and that is the honest read. One special does not constitute a slate. But it is the first visible consumer-facing product of the NBCUniversal partnership, and its performance — both on NBC and in Peacock's day-after window — will offer an early test of how far Snoop's mainstream-charm phase can carry a network franchise.