TAICCA Data Shows 96% of Taiwanese Watched Screen Content in 2025

By Elena Vasquez

TAICCA research presented in Taipei on Friday shows 96% of surveyed Taiwanese watched audiovisual content in 2025, with 75% reading published works and 75% playing video games. Taiwan Creative Content Agency (TAICCA) research analyst Joy Lin presented the findings at Taiwan Creative Content Fest (TCCF) in a session titled "Exclusive Insights Report: Taiwan Cross-Platform Audience Data × AI Application Evaluation."

The figures come from TAICCA's annual cultural consumption survey, which collects roughly 2,000 valid responses each year. Audiovisual content and music showed the strongest overlap: 90% of respondents engaged with both. The takeaway in plain words: Taiwanese audiences are not siloed by medium, and IP that travels across formats reaches nearly everyone.

What does the cross-platform study reveal?

A separate study surveyed 2,018 people aged 15 to 69, combining Nielsen television ratings data with online questionnaires. Among the 1,242 respondents who had watched Taiwanese audiovisual productions in the previous year, 40% had also watched Taiwanese screen adaptations of other works.

Genre preferences split along local and imported lines:

• Taiwanese productions: everyday life, family relationships, romance
• Foreign productions: action, fantasy, suspense

Romance emerged as the strongest candidate for cross-platform development, with connections identified between romance, school-life stories, comics, popular music and mobile games. Among viewers of Taiwanese romantic dramas, 84% also watched foreign series, 63% watched foreign films and 58% watched foreign animation. The takeaway: romance is the genre where Taiwanese IP can cross both platforms and borders most efficiently.

How far has AI penetrated production?

In a second presentation, TAICCA research analyst Chhoa Hiok-chong examined AI adoption in audiovisual production, citing cost savings alongside legal uncertainty and technical limits. The estimates cited were broader industry figures, not Taiwan-specific numbers:

• Post-production and visual effects: 70% to 85% adoption
• Pre-production: 60% to 75%
• On-set production: 15% to 25%

International examples included Netflix's Argentine science-fiction series "The Eternaut" and AI-assisted productions by South Korean company CJ ENM, both illustrating potential savings in production costs and visual-effects workflows. Chhoa flagged remaining technical obstacles: visual consistency across shots, camera control, narrative continuity and integration into established pipelines.

What are the legal and consumer risks?

Citing the Database of AI Litigation, the presentation counted 489 AI-related legal cases through August 2026, including 153 involving cultural and creative industries. It also examined AI protections negotiated by Hollywood unions — SAG-AFTRA, the Writers Guild of America (WGA), the Directors Guild of America (DGA) and IATSE — covering digital replicas, consent, compensation and creative control.

Consumer resistance is measurable across three markets:

• United States: 51% rejected fully synthetic virtual performers (Luminate, November 2025)
• Japan: 44.7% would be less willing to purchase AI-generated content (English Hub and GRAS Group, September 2026)
• South Korea: 81.6% supported advance disclosure of AI-generated content and 80.3% favored mandatory labeling (Embrain Trend Monitor, January 2026)

What questions remain unanswered?

During the Q&A, attendees questioned whether reported AI production savings accounted for upfront costs of new workflows, including experimentation, revisions and trial-and-error. Others noted the lack of Taiwan-specific production examples illustrating copyright disputes, given the reliance on international cases. Responding to questions about regulation, Chhoa pointed to the Ministry of Culture's existing guidelines on generative AI in arts and culture. Whether those guidelines can answer the copyright questions the audience raised will shape how quickly Taiwanese producers adopt the technology.