Troye Sivan Calls 'FF' Video the 'Gayest' of His Career

Troye Sivan has released the video for "FF," which he himself labeled "the gayest music video of my career." The clip, directed by Gordon von Steiner, dropped alongside his new album, She's the Best, the follow-up to 2023's Something to Give Each Other.

The announcement came Wednesday on X, where Sivan teased the project in his own words. In a reply to the original post, he pushed the claim further, insisting the video would not just be gay — it would be "GAY gay." The distinction, capital letters and all, set expectations before a single frame appeared.

What does the video actually show?

The "FF" clip places Sivan in and around a chicly appointed beach house. He spends most of its runtime feeling up a hunky guy among the interiors. There is also product placement for Mistr, a detail worth noting for viewers watching with an eye for sponsorships.

The critical consensus, at least in-house, remains measured. As far as "gayest" goes, the keg scene in Sivan's earlier video "Rush" still takes the title, per our house view. Readers can judge for themselves.

How does Sivan describe the song?

Sivan framed "FF" in emotional rather than provocative terms. "'FF' is an undying love song to a man I don't know yet. Or at least I don't think I do," Sivan said in press materials. "It's me at my most longing, and about how lonely it is to love someone who isn't here yet. It might sound like a vow, but it's really a wish."

The quote reframes the video's physicality as an expression of anticipation — a song addressed to someone who has not yet arrived. That tension between presence and longing sits at the center of the track.

Where does 'She's the Best' fit?

The album is Sivan's follow-up to 2023's Something to Give Each Other, a record that earned significant attention for its visual campaign. She's the Best was led by two singles: the title track and "Party."

Both singles received high-gloss visual treatments with notable star power attached:

• The "She's the Best" video stars Nicole Kidman.
• The "Party" video is narrated by Sir Ian McKellen, aka Gandalf.

That roster — an Oscar winner and a knight of British theater — signals the scale of ambition Sivan brings to this album cycle's visuals.

Why the visuals matter here

Sivan has built a reputation on choreography-forward, conversation-starting clips. His "Rush" video earned a dedicated retrospective in Jaeden Pinder's column, The Best Music Video Choreography of 2023. The "FF" video extends that pattern, pairing a director with fashion-world credentials in von Steiner with a star unafraid to stake claims on social media before release.

With She's the Best now out and three high-profile videos already in circulation, Sivan has set a visual pace that will be difficult for peers to match this album cycle.