Vivian Jenna Wilson, 22, Signs With Echo Lake Entertainment

By Elena Vasquez

Vivian Jenna Wilson, 22, has signed with Echo Lake Entertainment for representation in all areas. Variety reported the exclusive agreement. The model and digital media personality now works with a talent agency expanding its digital roster.

Wilson will continue to be represented by Savannah Britt and John Panichella of The Brittprint x JPPR. The arrangement adds Echo Lake rather than replacing her existing team, a structure that keeps her campaign work and her creator work inside one coordinated roster across fashion, entertainment and digital media.

Tanayri Novoa of Echo Lake Entertainment said: "We're excited about representing an extraordinary and charismatic artist like Vivian." She added: "In a very short time, she's made her mark on fashions biggest stages while using her voice for something that matters."

What does the signing change?

Echo Lake frames the move inside a larger business build-out. The agency continues to expand its digital talent management business, pursuing digital creators and emerging talent across the industry. Novoa said: "This is just the beginning for her, and I'm thrilled to help build what's next across fashion, entertainment and beyond."

The timing matters: Echo Lake is building a digital roster at the moment it adds a model whose public profile spans campaigns, hosting and LGBTQ advocacy. Wilson keeps two sets of representation, with The Brittprint x JPPR still in place. Variety's report included no financial terms.

Echo Lake adds reach without dismantling the team that built Wilson's public profile.

What does her fashion record show?

Wilson has made major appearances at New York, Milan and Paris Fashion Weeks. She is currently the face of Desigual, and Awe Inspired recently revealed her as the face of its upcoming campaign. She starred in a campaign for Mugler.

Her work also includes hosting. As the face of Off-White, she hosted the fashion house's Los Angeles launch event for the L/Ab c/o Off-White line. Previous brand work includes Gucci, Alexander McQueen, Acne Studios and Savage x Fenty.

• Desigual: current face of the label
• Awe Inspired: revealed face of an upcoming campaign
• Mugler: starred in a campaign
• Off-White: hosted the Los Angeles launch of L/Ab c/o Off-White
• Gucci, Alexander McQueen, Acne Studios, Savage x Fenty: earlier collaborations

Three cities and eight named labels define a roster spanning runway appearances, face-of-brand commitments, campaign shoots and one hosted launch event for Off-White in Los Angeles. The work is current rather than retrospective, with Awe Inspired's campaign still to come.

Why does the family history matter?

Wilson publicly came out as transgender in 2020. Two years later, at 18, she legally changed her name. In her petition to a Los Angeles court, she wrote that she no longer wished to be related to Elon Musk "in any way, shape, or form."

Variety described Musk as the world's wealthiest man and Wilson and her twin brother, Griffin Musk, as his eldest children. The two have talked about each other in the media but have been estranged for years.

The public separation has run for years, and the court petition remains the most concrete document behind the professional name she now uses. Wilson is transgender and has become a vocal advocate for LGBTQ causes such as the Trevor Project.

Her advocacy record travels into the agency alongside her campaign work, independent of the family name.

What does Echo Lake's digital push require next?

The new signing arrives as Echo Lake pursues digital creators and emerging talent across the industry. Wilson's own digital media career gives that strategy a recognizable name at its center. Novoa's promise of fashion, entertainment and "beyond" sets the scope.

That placement gives Echo Lake a subject with both a commercial roster and a documented advocacy record, two assets that fit its stated direction. For Wilson, the next measure is whether the added representation converts a campaign-heavy résumé into longer-term entertainment and creator work. For Echo Lake, the signing tests a business model built on emerging digital talent.