
Shiina Yasushi charts Japan’s JPY20tn overseas content push
TIFFCOM CEO Shiina Yasushi says Japan must retain content IP, build direct overseas distribution and protect creators as the government targets JPY20tn in sales by 2033.
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TIFFCOM CEO Shiina Yasushi says Japan must retain content IP, build direct overseas distribution and protect creators as the government targets JPY20tn in sales by 2033.