Apple Corps Announces 100,000 Sq. Ft. Beatles Experience for Liverpool

By Elena Vasquez

A 100,000 sq. ft Beatles experience will open in Liverpool in 2028, Apple Corps announced. The attraction will be more than four times the size of the current The Beatles Story at Albert Docks, and it will reuse sets and props from Sam Mendes' four-part biopic series, "The Beatles: A Four-Film Cinematic Event."

The timing links directly to the films. Sony Pictures plans to release the four movies worldwide in April 2028, with current reported plans for a simultaneous release, and the experience will open shortly afterward.

What will visitors see?

The attraction will trace the band's path from post-war childhoods in Liverpool through Hamburg, The Cavern, Beatlemania, Abbey Road, Shea Stadium, Savile Row and beyond. Several of these immersive locations will be built from the biopics' actual sets and props.

Apple Corps, the company founded in 1968 to oversee the Beatles' creative and business interests, will run the venue — the first official fan experience it has operated in Liverpool. The plan works in stages:

• Apple Corps takes over the existing The Beatles Story in 2027
• The attraction moves to the new, larger site in 2028
• The company also takes over Liverpool's 400ft St Johns Beacon tower for a Yellow Submarine experience

The new Beatles Story will be only the second permanent Beatles experience Apple Corps has ever operated, following a forthcoming attraction at 3 Savile Row in London, due to open at the end of 2027.

What did Mendes and McCartney say?

Mendes, who recently filmed parts of the series in Liverpool, connected the project to the city's role in the band's story. "Filming recently in Liverpool for our four Beatles movies brought home just how extraordinary the band's legacy in the city is," Mendes said. "Their imprint can be felt everywhere. It's particularly fitting that this new Beatles experience will be helping to support the next generation of talent coming from this extraordinary city."

Paul McCartney endorsed the plan in a longer statement. "I find it incredible and humbling that people are still interested in our story and it's very exciting to me that The Beatles Story and The Beacon are being transformed in such an exciting way in the heart of Liverpool city," McCartney said. "I love Liverpool. It's part of who I am, it's part of who The Beatles are."

He added: "The extraordinary plans the Apple Corps team have shown me for The Beatles Story take me right back to that journey, from Liverpool to the world and back home again. It couldn't have happened without Liverpool and I can't wait for people to be able to step into our story and share the experience."

Who plays the Beatles on screen?

Each film in the cinematic event takes the perspective of a different band member. The cast is led by:

• Paul Mescal as Paul McCartney
• Harris Dickinson as John Lennon
• Joseph Quinn as George Harrison
• Barry Keoghan as Ringo Starr

The takeaway: Apple Corps is converting a film production into permanent infrastructure, giving Liverpool two company-run Beatles sites by 2028 while London gets the first.