Jeremy Clarkson Plots Life After 'Clarkson's Farm': 'It Has To Be Unbelievably Ambitious'

Jeremy Clarkson has wrapped Season 6 of "Clarkson's Farm" and is already planning what comes after the hit Prime Video series. He wants his next project to be bigger — much bigger.

"We're currently thinking about what do we do after 'Clarkson's Farm,' and it's going to have to be something bigger to stand out, to protect us from this onslaught from underneath," Clarkson said, referring to social media and the tech revolution. "It has to be unbelievably ambitious."

Clarkson, who launched "Clarkson's Farm" on Prime Video in 2021, was speaking at the Royal Television Society conference in London alongside his daughter, content creator Emily Clarkson.

His argument was blunt: traditional television formats cannot survive competition from free social media content. "We've always had event television, but there's very little of it nowadays. But I just think that television must now get bigger," he said. "There's nothing to worry about above because the cinemas have it. But the shows, if you actually look, gardening shows, how they're going to survive, especially [media horticulturist] Monty Don, you know, because anyone can do a gardening thing on social media. Or cookery, same thing. It's very difficult to make a television show work unless you're cooking on the moon or doing something incredible. And that's where I think television has to get bigger, lose scheduling, and get bigger."

Clarkson named one current program as proof that scale still works: "The Traitors." He called it a "very good example" of an eye-catching show in today's media environment, saying, "they get proper celebrities on that, and it's a great show."

The former "Top Gear" presenter did not spare the UK's media regulator. Speaking at the London conference, he dismissed Ofcom as toothless.

"Clarkson's Farm," which follows Clarkson's attempts to run his Cotswolds farm Diddly Squat, became a fan favorite on Prime Video shortly after its 2021 debut and has now run for six seasons. With Season 6 in the can, the question of what Clarkson does next has become a live one for the streaming service — and, by his own account, the answer will need to be spectacular enough to justify a television budget in an era when anyone with a phone can post a gardening video.