The Canadian pianist Angela Hewitt has been named director of a new festival in Umbria, to be known as the Umbria Festival di Angela Hewitt, according to an announcement made this week.

The appointment comes weeks after the end of one of the longest-running artistic directorships in European chamber music. For the past 21 years, Hewitt served as artistic director of the Trasimeno Music Festival in Italy. That involvement came to an end last month, closing a two-decade chapter in which the pianist shaped the festival's identity around Lake Trasimeno.

Now Hewitt is staying in the region. The new festival carries her own name in its title — the Umbria Festival di Angela Hewitt — signaling a direct transfer of her artistic authority from the institution she built to a venture of her own.

The move is unusual in its speed. A director steps down from a festival after 21 seasons and, within a month, launches a replacement bearing her name in the same region. Few artists manage that sequence so quickly, and fewer still do it while remaining in the same corner of Italy that hosted their previous enterprise.

The naming itself tells its own story. The Trasimeno Music Festival bore the name of its lake; the new festival bears the name of its director. Hewitt, one of the most recorded and internationally recognized interpreters of Bach on the piano, is now attaching her identity directly to the banner under which the concerts will be presented.

For audiences, the practical questions are immediate: which venues the new festival will use, which artists will join Hewitt in Umbria, and what the programming will look like in its first season. Those details will determine whether the audience Hewitt built over 21 years at Trasimeno follows her to the new event.

What is already clear is the continuity of place. Umbria remains the setting, and Hewitt remains the artistic voice at the center of it. For a region with an established appetite for summer music festivals, the arrival of the Umbria Festival di Angela Hewitt adds a second, artist-branded option to the map — one whose first season will now be watched as a test of whether a festival's loyalty lies with its founder or its name.

How the new festival's debut edition takes shape will say much about the durability of Hewitt's model: a pianist-director whose personal brand, after 21 years in Umbria, has become the festival itself.