Omar and Jamal Ikram, 21-year-old brothers from Aldershot, Hampshire, are the progenitors of a sound they call "Bollywood electronic" — loud, lo-fi, ultra-glitchy dance-pop carrying the melodic sensibilities of south Asian pop.

Writing in the Guardian's weekly new-tracks playlist, critic Shaad D'Souza positions the Twins as heirs to Jai Paul's classic Str8 Outta Mumbai, the track that fused the lackadaisical sheen of 2010s electronic pop with the shining rhythmic and melodic language of Bollywood music. Where Jai Paul was cool and laid-back, the Twins are bolshie and frenetic, channeling the euphoric aggression of early Skrillex and the unnerving noise of Aphex Twin. D'Souza hears in them 2hollis "if his songs were heavy with screwy samples of south Asian pop."

The duo's debut album, last year's Turmeric, became a minor hit. Two factors drove it: Fuckersby, a collaboration with the on-the-rise British rapper Fakemink, and the Twins' monthly NTS show, also called Turmeric, which turns one this month. The radio programme mixes classic British pop stars such as Lily Allen, Punjabi artists such as Sukshinder Shinda, and contemporary electronic acts the Hellp and Sophia Stel — a combination D'Souza says gives it "the feeling of a late-night pirate radio station totally out of time and place."

The follow-up EP, There&Back, released in May, polishes the Twins' sound — but only slightly. The collaborations with Rada and Varg2TM on the record are, if anything, louder and wilder than anything on Turmeric.

The duo's new single, Wish U, is out now. Their sonic references sit alongside 2hollis, the Hellp and Jai Paul for listeners charting the lineage.

D'Souza frames the Twins against the backdrop of the 2020s' "indie sleaze" revival, which he argues "has so far yielded a few good parties and not that much good music" — but the brothers' music, he writes, "is made of sturdier stuff."

The pair's future plans remain unclear, but their mission does not. "We don't want brown kids to feel like they have to fit into anything," Jamal said in an interview. "People are always gonna try to label what you're doing, but you don't have to move like that."